The German Icelandic Horse Breeding and Sports Association (IPZV) and HorseDay ehf., have entered into a letter of intent, signalling their agreement to work together. HorseDay ehf. is a specialised equestrian app designed for enthusiasts of Icelandic horses. The aim of the partnership is to promote equestrian sports and the culture of Icelandic horses in Germany, as well as to connect the international community of the breed.
HorseDay is a specialised app for Icelandic horses that supports riders, trainers, and breeders of this breed in digitally documenting and tracking their horse's training and care and by managing and planning it through a digital whiteboard. The app's connection with WorldFengur, the international database for Icelandic horses, provides users with access to information about the breeding assessment, bloodline, offspring of each Icelandic horse.
The IPZV, short for the Icelandic Horse Riders and Breeders Association, is the largest association for Icelandic horses in Germany and advocates for the promotion of Icelandic horse sports and improvement of breeding conditions. As part of a new collaboration between HorseDay and the IPZV, Icelandic horse riders, trainers, and breeders in Germany will now benefit from the advantages of the Icelandic-born app.
The collaboration aims to increase awareness and understanding of the importance of information in everyday horse handling and training, as well as to unite the Icelandic horse community internationally and is a promising step for the Icelandic horse sports in Germany. Moreover, the collaboration between HorseDay and the IPZV will strengthen networking and collaboration within the Icelandic horse community. The use of the app can help various stakeholders around the horse document their progress and improve their performance through automatic recording and provision of information.
IPZV President Peter Nagel commented on the partnership as follows: "We are excited to collaborate with the HorseDay app on this innovative initiative. In today's digital age, it is important to reach our audience where they are, and the HorseDay app is the perfect platform for that. Through our collaboration with HorseDay, we can present equestrian sports and culture to a wider audience and inspire a new generation of Icelandic horse enthusiasts to document and track their horse's training and care digitally."
The CEO HorseDay ehf., Oddur Ólafsson, added: "We are thrilled to collaborate with the IPZV to bring our vision of a sophisticated equestrian app to Germany. Our app provides riders, trainers, and breeders of Icelandic horses with a wealth of information and resources about the breed through it's connection to WorldFengur. Additionally, with it's various features and newly developed gait analysis for Icelandic horses, it supports the training and care of these horses. We look forward to working with the IPZV to create even more engaging and inspiring content for our users."